Mona Faris
Strategic Social Media Consulting for Brands & Talent
About
With 10+ years of digital experience across luxury and beauty, I help brands & creators scale their global presence through standout social storytelling.
Senior Marketing Strategist & Digital Expert
- Email: monafaris@live.com
Mona Faris is a social media and brand strategist with over 10 years of experience leading digital growth for global brands including LVMH, TikTok, Johnson & Johnson, and L'Oréal across the Africa, Middle East, and Turkey regions. She specializes in crafting tailored social and content strategies, on all platforms that drive brand love, visibility, and performance. With a deep understanding of global markets and youth-driven platforms, Mona helps brands and creators translate insight into high-impact, scroll-stopping digital storytelling.
Years of experience
brands
global best practices
Skills
With over 10 years of experience in marketing, Mona Faris has mastered the art of creating impactful, data-driven strategies that elevate brand presence and drive real results. Her expertise spans content creation, social media management, and campaign development across global markets. Known for her creative vision and strategic mindset, Mona has led cross-functional teams, built strong brand narratives, and delivered innovative digital experiences that resonate with audiences and align with business goals.
Resume
I'm a passionate Brand Strategist with 10+ years of turning insights into bold campaigns that resonate with diverse audiences, ultimately driving growth and building unforgettable brands.
Summary
Mona Faris
- monafaris@live.com
Education
Master's of Strategic Marketing
2014 - 2015
University of Wollongong in Dubai
Bachelor of Business Administration
2009 - 2013
The American University in Cairo
Professional Experience
Regional Digital Marketing Manager - Benefit Cosmetics
2024 - Present
LVMH - Benefit Cosmetics, UAE
- Designed and executed a comprehensive content strategy, driving year-round brand voice consistency and exceeding KPIs across digital platforms.
- Launched the “Benefit Kitchen Ramadan YouTube Show,” achieving record-breaking engagement and organic views in GCC through innovative influencer partnerships.
- Led and developed a high-performing team of two, fostering innovation and delivering high-impact marketing campaigns aligned with Benefit's vision.
- Elevated audience engagement by optimizing content with algorithm-driven strategies and keyword best practices, enhancing discoverability.
Regional Creative Product Marketing Manager
2023
TikTok, UAE
- Drove product adoption and partner value by managing 160+ creative campaigns across industries, surpassing revenue targets.
- Conceptualized and executed creator and influencer campaigns for 10+ major brands, unlocking business growth opportunities in the METAP region.
- Conducted in-depth market analysis to adapt products to regional needs and led the development of GTM strategies, driving customer acquisition and retention.
Regional Senior Brand Manager - Neutrogena
2021 - 2023
Johnson & Johnson, UAE
- Spearheaded Neutrogena's brand strategy across Africa, the Middle East, and Turkey, delivering above-industry benchmark video view-through rates (VTRs) through the award-winning "Neutrogena Your Skin" Ramadan campaign.
- Created and launched “Neutrogena Your Skin” with Google, a Ramadan educational show with celebrity and influencers, increasing Neutrogena brand awareness amongst Arab consumers, and had the highest VTR (in J&J) and above industry benchmark. Won best practice case study & presented globally in YouTube festival
- Led the 5+ year pipeline strategy, optimizing the product portfolio and developing long-term winning bets for market growth.
- Orchestrated PR activations and coordinated regional launches, ensuring seamless brand execution across markets.
Regional Portfolio Manager - Haircare & Skincare
2020 - 2021
Johnson & Johnson, UAE
- Achieved 30% portfolio growth for haircare, skincare, and derma brands across the region by aligning strategies with market insights and sales objectives.
- Developed and led OGX and Maui PR launch with over 120+ influencer attendance, relaunch for Aveeno skincare brand in Middle East by creating cross functional squad and leading workshops with retailers & distributor partners.
- Created & launched OGX Meta best practice campaign that 3X sales during COVID19 on e-commerce channels, becoming a global best practice across Johnson & Johnson and published with Meta.
Regional Brand Manager - Haircare & Skincare
2017 - 2020
Johnson & Johnson, UAE
- Delivered 135% sales growth for OGX, securing its position as a market leader.
- Negotiated high-value contracts with key influencers like Dalal Aldoub, enhancing brand credibility and reach.
- Developed and implemented a digital and influencer strategy that became a standard across all J&J brands.
Regional Brand Manager - Maybelline New York & Garnier Skincare
2016 - 2017
L'Oréal, UAE
- Built tailored customer plans, ensuring seamless execution across retail channels.
- Orchestrated campaigns with celebrities like Haya Abdulsalam, boosting market share and brand affinity.
- Increased Maybelline NY and Garnier Face Care's regional engagement rates to 8% and grew the social media following by 65%.
Regional Brand Manager - Garnier Skincare
2015 - 2016
L'Oréal, UAE
- Propelled Garnier Face Care to rank #3 in GCC markets, achieving the fastest growth rate in the region (Nielsen)
- Developed campaigns like #NoFilterJustBB and #DoneInABlink, driving high engagement and brand love.
- Partnered with influencers to create compelling, localized campaigns that resonated with target audiences.
Portfolio
My portfolio is a reflection of over a decade of experience driving digital transformation and brand growth across beauty, lifestyle, and FMCG industries. Each project blends strategic thinking with creative execution, from high-impact social media campaigns and influencer partnerships to content strategy, paid media planning, and go-to-market execution. Whether leading regional rollouts or shaping global campaigns, my work is rooted in insight, performance, and storytelling that resonates. Explore the highlights to see how I've helped brands spark conversations, build communities, and deliver measurable results.
- All
- LVMH
- L'Oréal
- TikTok
- Johnson & Johnson
Services
I partner with brands to craft strategy-driven digital experiences that connect, convert, and grow. Whether you're launching a new product, scaling across markets, or elevating your online presence, I offer tailored solutions to bring your brand vision to life. Whether you're a global brand or a bold startup, I bring clarity, creativity, and results to every collaboration.
Brand & Digital Strategy
Defining your brand's positioning, voice, and go-to-market roadmap across digital touchpoints.
Content Strategy & Creation
Building always-on and campaign-based content plans aligned with brand goals, social trends, and platform algorithms.
Social Media & Influencer Marketing
End-to-end planning and execution of social media campaigns, influencer selection and activations, and community engagement.
Paid Media & Performance Optimization
Strategic media planning and campaign management across Meta, YouTube, TikTok, and Google, optimized for KPIs and growth.
Cross-Functional Consulting
Collaborating with internal teams (creative, sales, supply, and finance) to ensure digital efforts align with broader business targets.
Testimonials
I had the pleasure of working with Mona as my marketing business partner / our regional marketing manager for different brands and portfolios…Mona is an exceptional leader and marketer, she is highly skilled in creating and executing marketing strategies that drive results in addition to her solid experience in successfully managing new products launches. I highly recommend Mona for her creativity, dedication, professionalism and ability to deliver results and turn around business.
Moustafa Aboushadi
Johnson & Johnson
Firstly Mona is an incredible human being. She has a high emotional intelligence and exudes positive energy and such a pleasure to work with. I've got to see many sides to Mona other then just being a passionate marketer. She is a problem solver, strategic thinker and leads with the facts making the team see things differently. Her analytical capabilities are on point. She collaborates very well all her peers and makes sure everyone is on the same page. She has led Neutrogena brand with great leadership and set the road for success on the brand. Her ability to communicate with the team and understand market needs is excellent.
Humza Mahomed
Johnson & Johnson
I've had the privilege of collaborating with Mona for approximately one year, and her enthusiasm for teamwork and problem-solving is consistently impressive. She's a self-motivated individual who exudes a positive energy, continually striving to go above and beyond for both herself and her colleagues. Working with Mona has been a pleasure, and her appreciation for a close-knit work culture is evident. I'm grateful for the opportunity to work alongside you, Mona.
Shadi Abdelmalek
TikTok
I've had the pleasure of working with Mona during her first year at L'Oreal Middle East and witnessed her exceptional work, talent, dedication and her ability to always deliver high quality work and results. She's definitely one of the best i worked with and would be a great asset to any organization
Laila ElSayed
L'Oréal
Mona is an outstanding Marketing leader - one of the best I've worked with! I've had the pleasure of working with Mona at Johnson & Johnson Consumer Health for a number of years, during which time, she has always showcased a remarkable impact on the Brands she's led. It's a delight to have had her on the team, and I can't wait to see where the future takes her.
Karim Macky
Johnson & Johnson
Contact
Ready to take your business to the next level? Expert consulting services are here to give you the strategic marketing and digital support you need to grow with confidence. Whether you're facing a specific challenge or looking for a long-term partner to guide your brand, we have a proven track record of helping businesses achieve real results. Let's talk about how we can help you succeed. Send a message today and let's get started.
monafaris@live.com